5 UNIQUE MARKETING IDEAS FOR THE APRIL 30TH - MAY 1ST HOLIDAY
- Phan Thi Quynh Huong
- Mar 17
- 3 min read
Updated: Mar 17
April is the golden time for businesses to launch festive marketing campaigns, taking advantage of major holidays such as Hung Kings’ Commemoration Day (April 18th), Reunification Day (April 30th), and International Workers’ Day (May 1st). This is not only an opportunity to enhance brand awareness but also the perfect time to boost sales and engage with customers.
With years of experience in crafting innovative marketing strategies, Khoi Nguyen Creative Agency suggests five impactful marketing ideas to help businesses thrive during this peak season.
Utilize the signature colors and imagery of the holiday.
Visual elements play a crucial role in conveying brand messages. Businesses can incorporate red and yellow, the Vietnamese national flag, the country's map, and victory monuments to create a strong visual impact in their marketing and communication campaigns.
Fashion Industry: Launch a special collection of t-shirts and accessories inspired by the holiday spirit.
F&B Industry: Design a special menu featuring food and drinks that embody the essence of the celebration.
Technology Companies: Update website and fanpage interfaces with a April 30th & May 1st theme.
Media & Advertising: Invest in banners, post
2. Launch Special Products or Promotions
The festive season is a peak shopping period when customer demand is high. Businesses should take advantage of this opportunity to roll out engaging marketing and promotional campaigns:
Flash Discounts – Offer special discounts on holiday-themed products.
Gift with Purchase – Encourage customers to shop more by including complimentary gifts with their orders.
Group Discounts – Provide special offers for group purchases, motivating customers to invite friends to join in.
Online Advertising – Boost visibility by investing in Facebook Ads, Google Ads, and TikTok Ads to reach more potential customers.
3. Organize Mini-Games or Online Interactive Activities
Mini-games help businesses increase brand engagement while encouraging customers to actively participate.
Holiday-Themed Decoration Contest – Encourage customers to share photos of their festive decorations using a brand-specific hashtag.
Kids’ Activities – Organize a drawing or DIY craft contest inspired by Hung Kings’ Commemoration Day, Reunification Day, and International Workers’ Day.
Online Games – Fun mini-games such as “Find the Traditional Symbol” or “History Trivia Challenge” offer both entertainment and brand awareness.
Brands can implement these strategies on Facebook, Instagram, and TikTok to maximize reach.
4. Collaborate with KOLs/Influencers to Amplify the Campaign
Partnering with KOLs/Influencers helps businesses connect with the right target audience, enhance credibility, and boost marketing effectiveness. Key strategies include:
Livestream Product Introductions – Work with industry influencers to showcase product experiences.
Online Challenges – Encourage customers to join challenges, create unique content, and share on social media.
Product Review Campaigns – Have KOLs/Influencers review products with a holiday theme to drive viral engagement.
5. Partner with Other Brands to Expand Marketing Reach
Collaborating with businesses that share a similar target audience helps expand brand visibility while delivering added value to customers. Possible ideas include:
Co-Branding – Two brands launch a limited-edition product for the holiday season. Example: A fashion brand collaborates with a café to offer discount vouchers.
Cross-Voucher Promotions – Customers purchasing from Brand A receive a discount at Brand B.
Joint Events – Co-host fairs, workshops, or talk shows to attract more customers.
April’s holiday season is the perfect time for businesses to unleash creative marketing, enhance customer engagement, and drive sales. A well-balanced strategy combining strong visuals, online advertising, interactive mini-games, influencer collaborations, and brand partnerships will help your brand stand out.
Looking for a unique marketing strategy for April 30th - May 1st? Start planning today to stay ahead of the trend!
