FULL - SERVICE POSM DESIGN & PRODUCTION
- Phan Thi Quynh Huong
- 16 hours ago
- 2 min read
1. What is POSM?
POSM (Point of Sale Materials) are advertising materials displayed at points of sale to enhance brand recognition and attract customers. Effective POSM creates a strong impression and directly influences purchasing decisions.
2. The Importance of POSM in Marketing
Enhances brand visibility in stores, supermarkets, and shopping malls.
Boosts sales by delivering compelling messages.
Differentiates brands with creative and professional designs.

3. Full-Service POSM Design & Production at Khoi Nguyen Creative Agency
Standee: A freestanding display used for event promotion, often placed at entrances or near products to grab attention in stores/supermarkets.
Poster: A flat-printed sign adhered to walls or windows, commonly used to promote products or events.
Danglers: Hanging signs suspended from store ceilings, sometimes in 3D product shapes to enhance visibility.
Bunting: A series of repeating visuals printed on banners and strung together, usually placed at entrances or windows to attract customers.
Showcase Cold: A cooling display system for chilled products, often featuring transparent designs and visual elements to boost appeal.
Booth: Used in malls, trade fairs, or supermarkets, combining product displays with promotional staff to enhance customer engagement.
Leaflet: Also known as a brochure or flyer, it contains detailed product information to educate and persuade potential customers.
Product Display Shelves: Professionally arranged shelves that highlight products and attract customers directly at the point of sale.
4. Why Choose Khoi Nguyen Creative Agency for POSM Design & Production?
End-to-End Solutions: Khoi Nguyen Creative Agency offers a full-service package, from POSM Design & Production, ensuring brand consistency.
Creative & Eye-Catching Designs: Our experienced designers craft unique ideas to make your POSM stand out and captivate customers.
High-Quality Printing & Production: We use advanced printing technology and durable materials to ensure sharp, long-lasting products
Fast & On-Time Delivery: With a professional production process, we guarantee timely delivery, helping businesses launch campaigns effectively.
Cost-Effective & High Impact: We provide budget-friendly solutions while maintaining quality and maximizing advertising effectiveness.
Contact us now for consultation and a detailed quote!